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Each pavillon, a different set: you will experience all contaminations of cars with other worlds.

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RE-GENERATION is a trasversal theme that will be a feature of the Motor Show both through the staging and through the content of the various clusters. Getting back to the origins of the Motor Show in order to give rise to a new way of enjoying the automotive experience based on a promise: more adrenaline, more fun, more test drives, more engagement more spectacle and more emotion.

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Competitions, test drive and a direct contact with cars and the best of motor sport: one ticket for a day long show.

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Motor Show 2014 Moodboards

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