The invitation to go back to childhood and play with two or four wheels is the leitmotif of the 2009 Motor Show advertising campaign. Playing with the commercial clichés of the automotive industry, the creativity, signed by Armando Testa, transforms the car and the model into toys: a fashion doll leaning on a colorful tin toy car becomes the testimonial for the "special edition" of the Motor Show.

In this section you can find and download the Creativity of Motor Show 2009.