The Bologna Motor Show enables participating sponsors to see their branding used at live events with high levels of media coverage.
The Motor Show is Italy's most popular expo, having clocked up more than 30 million visitors since 1976.
Sponsorship of the Motor Show can thus become a strategic operation, making it possible to implement a (corporate or product-specific) marketing campaign that, thanks to the nature of the expo, allows sponsors to achieve very high levels of visibility and effectiveness.
This year, more than ever before, the Motor Show is set to provide an exceptional opportunity to businesses that want to get close to consumers and to market their products and services through direct contact, reaching out to targets that are not easily accessed through other media.
GL events Italia’s Marketing and Sponsorship Office is on hand to design custom-made packages that are aligned with the client's objectives, against the backdrop of the various expo clusters, developing clearly defined, personalised corporate solutions.
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