The Bologna Motor Show allows sponsors to featured their brand alongside the branding of this prestigious, well-known event. The Bologna Motor Show is, in actual fact, the most popular trade-fair event in Italy, with more than 34 million visitors clocked up since 1976. As such, sponsorship of the Bologna Motor Show is very much a strategic operation, since it enables the sponsor to conduct a (corporate or product-focused) marketing campaign that, due to the characteristics of the event itself, makes it possible to achieve high levels of effectiveness and visibility.

This year, more than ever before, the Bologna Motor Show affords companies an excellent opportunity to get in touch with consumers and to flag up their products and services through direct contact, hitting targets that are hard to reach through other media.

The Marketing and Sponsorship Department of GL events Italia is at your disposal to design a tailor-made package in line with the objectives that your company wants to reach.

For more information, please contact: mkt@motorshow.it